Last week Rob Napoli presented a workshop to the Transatlantic Ruhr Fellowship group as part of the German American Chamber of Commerce Skills Seminar series.

The topic was about the power of Social Engagement as it relates to ‘How To Stand Out in A Hyper-Connected World’ and the power of our personal and professional brand.

‘How To Stand Out In A Hyper-Connected World’

In a world of noise, “influencers”, “experts”, and “gurus” how do you stand out? Where do you start? What is your message? If you are looking for a new job, in sales, trying to attract and hire new talent, your personal and professional brand is important and needs to be seen. With “social selling” and “social engagement” as the new future and with tools like LinkedIn becoming more and more powerful, you need to adapt or get caught up in the noise. And the amazing thing is, you do not have to be a content expert to stand out, you just need to be you, share your passions, and use your voice.

Learning Objectives: This experiential session will engage you to:

  • Gain a STRONG understanding of WHY YOU need to align your personal and professional brand on LinkedIn and other social platforms
  • To learn how you can get started and what type of content and format you should use to get noticed whether it be to get hired or to hire top talent
  • HOW to get started and the value it brings to your personal and professional growth in today’s hyper-connected world